Pall Mall Travel
considers the responsible use of personal information to
be a critical element in enabling the Internet to reach
its potential as a serious tool for personal and
professional activities. As the Internet changes our lives
in a number of ways, Pall Mall Travel is committed to
respecting your privacy.

In general, you can visit www.pallmalltravel.com without
telling us who you are or revealing any personal
information about yourself.

There are times, however, when we may need information
from you, such as your name, home or business address,
contact numbers and e-mail address. Pall Mall Travel will
seek to let you know before we collect any personal
information from you over the Internet. Some examples of
when we may need information are if you choose to request
a service directly from Pall Mall Travel's Web site or
subscribe to the membership section. When you choose to
give us personal information over the Internet that we may
request, Pall Mall Travel will endeavor to let you know
how we will use this information. Pall Mall Travel will
also seek to take appropriate steps to protect the
information you share with us, including using appropriate
technology for credit card data used in electronic
commerce transactions.

When Pall Mall Travel receives information about your
session or about you, we may use it for research or to
improve our site and the services we offer you. We will
ask you if you want us to use that information to continue
contact with you by Pall Mall Travel via e-mail or other
means -- for example, to send you fare or holiday
information or notification of special offers. If you do
not want us to contact you, you can choose to "opt
out", and Pall Mall Travel will endeavor to respect
your wishes.

In general on www.pallmalltravel.com, IP addresses (the
Internet address of a computer) are logged to track a
user's session while the user remains anonymous. We
analyze this data for certain trends and statistics, such
as which parts of our site users are visiting and how long
they spend there. In general, we do not link your IP
addresses to anything personally identifiable to you. In
those limited cases where session information is not
anonymous, Pall Mall Travel will provide notice of the
practice and an opportunity to "opt out".

Some Pall Mall Travel web pages use "cookies,"
which are small files that may be placed on your hard disk
for record-keeping purposes. A cookie helps us remember
who you are. It is like when someone frequently visits a
certain store -- the clerk may not know the customer by
name, but recognizes the customer and knows some of that
customer's preferences. Similarly, cookies can make your
subsequent visits to the web page simpler and more
seamless. You can set your browser to notify you when you
receive a cookie, giving you the chance to decide whether
or not to accept it. (However, by not accepting cookies,
some web pages may not display properly or you may not be
permitted to access certain information.)

In areas of the Pall Mall Travel Web site which may be of
particular interest to children, we will use our best
efforts not to collect personal information from those
identifying themselves as age 17 or under. Pall Mall
Travel encourages parents to take an active role in their
children's use of the Internet and to spend time online
with their children. Children may ask their parents to
submit a request for information on their behalf.

If you have any questions or comments about our privacy
practices, would like to stop receiving information from
Pall Mall Travel, or would like to correct or update
information provided to Pall Mall Travel via its Web site,
please contact us by sending an e-mail to .

Pall Mall Travel
116 Golders Green Road
London
NW11 8HB
United Kingdom

Tel: +44 (0)870 241 6786
Fax: +44 (0)20 8905 5115
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